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Over the past 15 years, multinational companies have entered rapidly developing economies (RDEs) to achieve cost advantages and expand their customer base—mainly targeting customers at the top of the wealth pyramid. They have not, however, extracted the full value of their investment.
Today, multinationals find themselves increasingly challenged by RDE-based companies entering the global scene and vying for leadership. And some of the challengers are likely to emerge stronger post-economic-crisis, benefiting from their home market growth, low-cost advantage, and opportunistic acquisitions. Customer segmentation is ultra important in this sort of competitive market. I came along this resource I recommend you read on the topic.
Despite their slowdown, the RDEs will remain an important growth engine for many multinationals. But companies will need to contend with a new set of growth and competitive dynamics as the RDEs respond to the crisis. At the same time, leveraging the RDEs for cost savings has become more complex in the new global environment.
We help clients achieve global competitive advantage by capturing opportunities arising in and from the RDEs. We support both industry leaders from developed countries and fast-growing companies from the RDEs on a wide range of issues:
Capturing growth organically and through partnerships, mergers, and acquisitions
Leveraging the advantages of RDEs on a global scale, in areas such as R&D, sourcing, production, and business-process offshoring
Engaging with the emerging strong players from the RDEs
Orchestrating a global transformation and enabling the organization for global success
Fusion. Bringing it all together.
Fusion Consulting
97 Main Street
Suite 201
Woodbridge, New Jersey 07095
United States of America
Tel: +001 732-745-5587
Fax: +001 732-444-2450
E-Mail: solutions@fusionmgt.com
Twitter: @Fusion_Consults
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